Which of the following is an effective networking strategy for sales professionals?

Attending industry events and following up with connections is an effective networking strategy for sales professionals because it actively engages them in their field and expands their professional circle. Industry events provide opportunities for face-to-face interactions, enabling sales professionals to showcase their expertise, learn about industry trends, and meet potential clients or partners.

Following up with connections after these events is crucial; it demonstrates initiative and shows that the individual values the relationship. This continued engagement can lead to building trust, nurturing leads, and ultimately converting connections into sales opportunities. Effective networking is not just about making initial contact but also about creating lasting relationships that can provide mutual benefits over time.

In contrast, focusing only on in-house meetings limits exposure to new ideas and potential leads. Avoiding social media interactions misses an essential channel for relationship building and outreach in today's digital world. Networking solely with existing customers restricts growth opportunities, as it confines the professional's reach to a limited audience, preventing access to new markets and insights.