Which of the following is NOT a key component of the sales process?

Advertising on social media does not fall under the traditional sales process components, as it primarily pertains to marketing rather than direct selling. The sales process is generally defined by a sequence of steps aimed at converting prospects into customers, which includes stages such as prospecting, handling objections, and closing.

Prospecting involves identifying and qualifying potential customers who may be interested in your product or service. Handling objections is critical for addressing any concerns or questions that prospects might have before making a purchase decision. Closing is the final step where the salesperson secures the commitment from the customer to complete the sale.

While advertising on social media can support sales by generating awareness and leads, it is not an intrinsic part of the sales process itself. Instead, it serves more as a marketing strategy to attract potential clients into the sales funnel.