Which of the following best defines a 'lead'?

A 'lead' is best defined as a person showing interest in a product or service because this indicates a potential for future engagement and sales. Leads are typically individuals or entities that have expressed a desire to learn more or are actively considering a purchase, making them crucial for sales teams. Identifying leads is often the first step in the sales process, as the goal is to convert this initial interest into a sale.

This definition stands apart from other options presented. A customer who has made several purchases refers to someone who is already established in a business relationship, not just a prospective buyer. A newfound relationship with a client suggests an existing connection rather than initial interest in products or services. A competitor’s client does not fall into the category of leads relevant to your offerings, as they are already committed to another company’s solutions.

Thus, understanding a lead as someone showing interest in a product or service lays the foundation for developing a sales strategy aimed at nurturing that interest into an eventual sale.