What name must wholesalers use on their business documents?

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Wholesalers are required to use a name other than their personal name on their business documents to maintain a level of professionalism and to comply with branding and legal requirements. Using a business name that is distinct from an individual's personal name helps to establish the business as a separate legal entity. This distinction is essential for creating a clear identity in the marketplace, facilitating better brand recognition, and ensuring that contractual and legal documents are appropriately linked to the business rather than an individual.

Additionally, this practice helps customers, suppliers, and regulatory bodies identify and interact with the business more effectively, ensuring transparency and credibility in all transactions. Thus, adopting a name that is separate from the personal name aligns with standard business practices and aids in building goodwill in the industry, differentiating the wholesaler from individuals who might not be conducting business in an official capacity.

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