What must dealers ensure regarding their advertised prices?

In the context of automotive sales, dealers have legal and ethical obligations regarding the prices they advertise. Ensuring that the advertised prices match the sale price is critical because it promotes transparency and trust in the dealership's pricing practices. When dealers accurately represent the sale price in their advertisements, it helps prevent misleading potential customers, which can lead to disputes and a negative customer experience.

Matching the advertised price with the actual sale price ensures that customers are fully informed about the cost they will incur if they choose to purchase the vehicle. This practice aligns with consumer protection laws and promotes fair competition in the marketplace.

While other options might seem relevant, they do not capture the core requirement for advertising prices accurately. For instance, including tax in the advertised price can be important but is not universally required as tax rates can vary by location and situation. Ensuring prices are lower than average or reflecting current market value does not necessarily address the need for consistency between ads and actual sale pricing, which is vital for maintaining integrity in the sales process.