What must a dealer's advertisement include?

The correct answer emphasizes the importance of transparency and legal compliance in a dealer's advertisement. A dealer's advertisement must include the dealer's licensed name and the word 'dealer' to ensure that potential customers can easily identify the legitimate entity behind the advertisement. This requirement helps to promote trust and accountability by making it clear who is responsible for the products or services being advertised.

Including the dealer's licensed name serves to protect consumers from misleading or fraudulent advertisements, as it provides a way for them to verify the legitimacy of the dealer. Additionally, using the term 'dealer' clearly communicates the nature of the business, helping customers understand that they are dealing with a commercial entity rather than an individual seller or a non-professional.

While other options like a dealer's logo, contact information, and promotional offers are important components of an advertisement, they do not fulfill the essential requirement of establishing the advertisement's credibility and the identity of the business as fully as including the licensed name and the designation of 'dealer' does.