What is an elevator pitch?

An elevator pitch is a brief, persuasive speech that succinctly explains a product, service, or idea in a way that captivates the listener's interest quickly—often in the time it takes to ride an elevator, which typically lasts around 30 seconds to a couple of minutes. This concise format is crucial in sales, as it allows sales professionals to communicate the key benefits and value proposition of their offering without overwhelming the listener with excessive detail.

The aim of an elevator pitch is to be engaging and memorable, which helps in generating interest and prompting further conversation. It's designed to spark curiosity and encourage the person on the receiving end to ask more questions or explore the product or service further.

In contrast, the other choices do not reflect the essence of an elevator pitch. A detailed brochure would provide extensive information beyond the scope of a quick speech, while a long sales presentation typically requires more time and involves in-depth elaboration and discussion. A follow-up email, on the other hand, serves a different purpose, focusing on building relationships and addressing previous interactions rather than delivering a quick, persuasive summary.