What is a common consequence for dealers who engage in deceptive advertising?

Deceptive advertising can lead to serious legal consequences for dealers, including penalties and fines. Regulatory agencies such as the Federal Trade Commission (FTC) enforce laws against misleading advertising practices. When a dealer engages in such practices, they risk being investigated and facing legal action. This could result in substantial monetary fines, required restitution to affected consumers, and even restrictions on their marketing activities.

Moreover, deceptive advertising also damages the trustworthiness of the dealer in the eyes of consumers, further compounding any legal ramifications they might face. This can lead to a loss of business due to customer distrust, which is why it is critically important for businesses to engage in truthful and transparent advertising.