What does the Colorado Consumer Protection Act say about bait and switch advertising?

The Colorado Consumer Protection Act identifies bait and switch advertising as a deceptive trade practice. This definition is fundamentally based on the concept that bait and switch tactics mislead consumers. In such practices, a business advertises a product or service at a certain price or with particular characteristics, only to then either fail to provide that product or service or to coerce the consumer into purchasing a different, often more expensive, item.

Under the Act, advertising that is deemed deceptive undermines fair competition and erodes consumer trust. By categorizing bait and switch advertising as a deceptive trade practice, the law aims to protect consumers from manipulation and ensure transparency in marketing practices, allowing consumers to make informed decisions based on accurate information.

In contrast, other options suggest variations of legality or endorsement of certain advertising tactics, which do not hold under the Colorado Consumer Protection Act, reinforcing why the identification of such advertising as a deceptive trade practice is accurate and significant.