Key performance indicators (KPIs) in sales are used to evaluate what?

Key performance indicators (KPIs) in sales are primarily designed to evaluate the success of sales activities. These metrics provide measurable values that help sales teams and organizations understand how well they are performing against their sales goals. By focusing on performance indicators such as sales volume, revenue growth, conversion rates, and customer acquisition costs, teams can gauge their effectiveness in reaching targets, identifying trends, and making informed decisions for strategic improvements.

In the context of sales, KPIs serve as benchmarks to assess individual and team performance, ensuring that efforts align with broader business objectives. This makes option B the most relevant choice, as it directly relates to the core purpose of KPIs in the sales domain. Other options focus on aspects that, while important for overall business strategy, do not specifically pertain to evaluating the direct effectiveness of sales activities.