Bait and switch advertising can include which of the following?

Bait and switch advertising is a deceptive marketing practice where a seller promotes a product at a low price to attract customers, only to persuade them to buy a different, often more expensive item. This practice can encompass various forms of misleading tactics.

Misleading price points play a significant role in bait and switch scenarios. By advertising a product at an attractive price, businesses can lure customers in, only to inform them that the product is not available or to transition them toward a higher-priced alternative. This strategy exploits consumer expectation and plays on their desire to get a good deal.

False claims about product availability are also a core element of bait and switch advertising. If a business advertises a product as being available, but in reality, they either have none in stock or only a limited quantity, it effectively misleads consumers. When customers arrive expecting to purchase this advertised product, they may be pushed towards other, often more expensive products that they hadn’t initially considered.

Additionally, not providing necessary disclosures is part of what makes bait and switch tactics deceptive. For instance, failing to disclose that specific terms or conditions apply to the advertised price can mislead consumers, creating an impression that is not accurate. This lack of transparency prevents informed decision-making by the consumers.

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